1. Give your prospects a f~ree trial of your software
product, service, or let them read the first chapter or two
of your informational product.
Your f~ree trial or sample chapters will show your visitors
that you are confident in the quality of your product and
lead to more sales for you by demonstrating how valuable
your product is.
2. Add a bonus for purchasing your product.
Provide a unique bonus such as an ebook you've written, a
consultation with you, access to your membership site, or a
resource that is only available through you.
Add to your bonus's perceived value by placing an honest
dollar amount to it, listing benefits for it, or by
publishing testimonials for it.
You could also set up a joint venture with another business
where you offer as a bonus an exclusive f~ree trial of their
product in exchange for a percentage of the profits (i.e.,
by joining their affiliate program).
3. Provide a money back guarantee.
Your guarantee will help you to get more people that are
unsure about purchasing your product to buy from you.
Your guarantee could be a 30, 60, 90 day or lifetime
guarantee. In general the longer your guarantee the more
powerful your guarantee will be in getting more of your
visitors to buy your products.
4. Provide your customers with specials, bonuses and
discounts on your products.
This will give you an effective way to get more of your
customers to buy your products on a consistent basis while
also showing your appreciation for them.
5. Add testimonials for your product throughout your site's
copy.
Your testimonials will help you to convince your visitors
that your product will meet their needs.
Include your customer's first and last name and a link to
her website along with her testimonial.
You could also post your endorser's picture along with her
testimonial to increase it's effectiveness.
6. Survey your customers.
Your surveys will help you to pinpoint what you are doing
right and also help you to identify things you can work on.
Add a freebie in exchange for taking your surveys to
increase the number of people that take them.
7. Offer an affiliate program for your visitors and
customers to join.
Provide your affiliates with useful promotional items that
they can use to start selling your products as quickly as
possible.
For example, you could give them sample ads, banners and
button ads to place on their sites, and sample
recommendations.
You could also let them publish your articles with their
affiliates URLs in your resource box, or you could create an
ebook or marketing course that they can use to get more
commissions by providing it to their visitors or
subscribers.
8. Publish an ezine.
Promote your ezine on every page of your site and also
submit it to ezine directories and announcement lists.
Provide your subscribers with useful tips, advice, and
articles to keep them reading your ezine on a regular basis.
9. Offer add ons on your purchase page.
For example, you could offer a deluxe version of your
product or you could offer a related product on your
purchase page that your new customers would be interested in
purchasing.
10. Offer f~ree teleclasses to your visitors and ezine
subscribers.
Your teleclasses will increase your prospect's trust in you
and help you to get more people to visit your site ready to
buy your products.
Article by writer, Ken Hill. Get more marketing tips by
joining Ken's Top Notch Marketing Ezine at
http://www.netpromarketer.com/ezine.html For more articles
by Ken Hill visit: http://www.netpromarketer.com
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