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Writing Guarantees that Sell "This offer is good but can you guarantee it."Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.So, what makes a good guarantee? Besides the obvious, "I guarantee it," strong guarantees. . .
Testimonials Convert Prospects Into Buyers Big businesses get instant credibility with their well-knowncompany name or brand name. But small companies have tocreate their own credibility. One of most powerful tools youcan use for this is customer testimonials.Here are 5 tips to help you get persuasive testimonials...and use them to conver. . .
Self Promotion on a Zero Budget Recently, I've received a few e-mails from people asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I've been lucky to accomplish this much writing in a short time. I have accidentally discovered a way to self-promote my work. It starts with an in. . .
When, Why, and How to Use Mailing Lists Mailing lists may be the cause of more heartbreaks than anyother single factor in mail order. A poorly chosen list, a weakmailing and the high cost of mailing to a list can tax theoptimism of a new dealer very, very quickly. Arm yourself withknowledge before embarking on a course like this!Whethe. . .
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