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Knock, knock. Whos There Your Target Market, Are You Listening Have you ever had a conversation with a person who wasn't listening to anything you said?This one-way communication experience is a big turn-off and many times frustrating to cope with at the time.Is this occurring in your marketing? Oops, no one wants to think of their business as turning a deaf. . .
Business Card Etiquette When doing business abroad it is important to understand the local culture. Culture includes areas such as a country's norms, values, behaviours, food, architecture, fashion and art. However, one area of culture that is important for the international business person is etiquette.Understanding bu. . .
Avoid the Duds 10 Strategies for Selecting The Perfect Speaker Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That's because speakers do more than just convey the overall meeting message. You look to them to provide insights, aw. . .
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All! What is enthusiasm?Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of the mind by an interest, study, or pursuit; [an] ardent interest."Isn't that a typical Webster's dictionary for you? It gives you the literal meaning of the word, but f. . .
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