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Take the Logo Litmus Test Here is your C.I.T.T. (pronounced "kit")[Color . Illustrate. Type . Test]COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don't believe me? Look at DoveT soap. You'll find the shampoo bottles are white. White conveys purity, simplicity and a sense. . .
How To Tame The Buying Beast Inside Your Customer What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in va. . .
Taking Advantage of Trends Cocooning One of the biggest established trends on the market front today, and still gathering momentum, is cocooning - the desire to perform the majority of social and cultural interactions (working, entertaining, relaxing, etc.) from home, rather than by going outside the home. This trend was strongly re. . .
Technology Is Not a Substitute for Organization Technology is changing business for everyone -- from small home- based businesses to mega multi-national corporations. Whether you are inspired or threatened by those changes, they are here to stay, or more accurately, to continue changing. You cannot only survive these changes, but turn them int. . .
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