Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people's attention in this high-tech age takes the same know-how we had in neolithic days.The evidence of cave paintings points to our ancestors' grasp of the power of imag. . .

Independent Professionals What Stands Between You and Your Artist Statement

What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, it's the whisper of many doubts: Artist statements are so predictably icky. What can you say about your work th. . .

How to Develop an Effective Company Profile and Why

What is a company profile? A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve.  Your company profile helps potential customers to understand your business as well as to understand your company's approach, unique strength. . .

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in va. . .

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. Look at your ad without pride or being identified with your operation. If. . .

10 High Powered Ways To Magnify Your Sales

1. Give your prospects a f~ree trial of your softwareproduct, service, or let them read the first chapter or twoof your informational product.Your f~ree trial or sample chapters will show your visitorsthat you are confident in the quality of your product andlead to more sales for you by demonstra. . .

How To Write Powerful Newsletters, Offline And Online

The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference.  Whereas with an external publication you're quality-controlled by someone outside your organization (the publication's editor) w. . .

Local Search and Internet Yellow Pages A Whole NewVocabulary for Small Businesss

Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marke. . .

Good Marketing is Like a Bad Habit

You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails.Before we know it we've let a new behaviour creep into our routine. Now we're a slave to the bad habit. It's hard to resist. We're tempted. We g. . .

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking.No matter what business you're in, your marketing s. . .