Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. 1. Publish articles about your specialty. "How-to" articles are always welcome. Ensure you include your contact information. 2. . .

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of mine about his Father-in-laws business.  His business is Gold Mining and he has been involved in it full time for nearly his whole life.  My friend has a good relationship with his Father-in-law and often spends time helping him in this busines. . .

The Silver Bullet For Success Revealed

Looking for the magic formula or the whiz-bang approach that will unlock your business success? Are you willing to pay hundreds for it? How about thousands?  Guess what, you are not alone.   Just as people, for ages, have searched for the fountain of youth, entrepreneurs and small business owners. . .

How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system. In fact the therapeutic benefi. . .

Are You Marketing Backwards

Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over. . .

Adapting Blog Technologies To Corporate E Newsletters

Every January, trade publications put out a list of predictions for the coming year.  They discuss products, services and trends that they think will change the way business is done, labeling these "disruptive technologies."  The idea of disruptive technologies comes from Clayton Christensen's 19. . .

Defining Moment

Do you know your audiences? I mean really know them. I've just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. Common traits and common media habits are a couple of the characteristics we uncovered. In this pa. . .

Mission Statement Impossible

Dant dant da da dant dant da da. Dant dant da da dant dant da da. (That's the theme from "Mission Impossible"...)FADE IN.Your mission, should you chose to accept it is to create a fail-proof proclamation, a road map, that not only serves ALL your business needs but also provides you an endless so. . .

Your Marketing Message

Your message is first among your weapons in the battle of perceptions.Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three.Your first clue to your message comes from where in the A. . .

Web Site Savvy For Pet Care Business Owners

Pet-care business owners don't have an inordinate amount of time or money to dedicate to hosting, building or maintaining a website. But you should note that the internet plays a part in the daily routine of 88% of Americans, and of those, 92% indicate that it's a good place for information.As a . . .