At the Speed of Light

How many times has someone you've called said, "Why don't you send me some information on your company"?Ask yourself, before you send anything: How will this be dealt with once it arrives at that person's desk. Aren't they already suffering from information overload? On the one hand, people say t. . .

Good News Travels Fast

This newsletter is full of opportunities staring you in the face. If you don't believe me, write and tell me so--and by doing that you'd be proving me right.That would make you a proactive marketer: spotting a marketing opportunity in an everyday activity.For instance: Something most of us do eve. . .

The Anatomy of a Sales Letter

When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought he had brought wonderful new life to the world. What he really did was create a monster. He took a bit from here and another piece from there and sewed it altogether. Then he was distressed to see how things turned out. Many m. . .

Target Your Market

Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. Identifying them can be complicated and expensive, or it can be relatively painless and cheap.How much do you nee. . .

Nice Guys Finish First

Volunteering your services can be an excellent way to form new business relationships and raise your business's profile while lending a hand to a good cause. However, unless you take care, it can also become all-consuming, with little return (besides creating good karma).There is nothing wrong wi. . .

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's no scoring. But you'll know whether you should be satisfied with your answers, or not. If you aren't, perhaps you have some work to do.1. What are the benefits you offer?2. What do you think motivates your clients to buy? Are th. . .

So You Want To Cut The Crap And Get Into The Money

So, you´ve been around for a while, and maybe even made a few bucks, but you still need something... well here are four magic tips:1.The purpose of your webpage is to get leads, forget selling, the one reason you want your webpage is to get leads, so that becomes your asset.2.Create a brand for y. . .

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if each of your customers come back just one more time a week or a month.  You would boost your sales by 50%.  Getting your existing customer base to visit more often is easier than you think.  This is because, unlike a prospective customer w. . .

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits in mail order it hasto be the concept of letting someone else do all the work foryou.In theory, it works like this: You send a camera-ready circular or ad to someone who advertisesa print/mail service and they will print and mail it (along withmany oth. . .

Are Small PPC Search Engines Really Worth The Effort

Are Small PPC Search Engines Really Worth The Effort?The final answer is "Maybe."Hey...Whadya expect? I'm an attorney!But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn from the result. . .