Explode Your Sales With Free & Exclusive Content

Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.I personally suggest exploring. . .

Want To Be A Stronger Marketer Work Your Marketing Muscles!

You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You've got to work your marketing muscles.Just as an athlete needs to workout to stay in shape, if you want to . . .

How Well Do Postcards Work

The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as... How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success of a p. . .

Writing Guarantees that Sell

"This offer is good but can you guarantee it."Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.So, what makes a good guarantee? Besides the obvious, "I guarantee it," strong guarantees. . .

Two of the Biggest Hurdles

As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don't we just do it? Is it for a lack of planning or that we're just not sure what to do or where to start?Yes, m. . .

Behold the Power of the Tip

You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. But how do you package that content for the web, without giving away the store?One of the most effective methods for delivering your content is in small chunk. . .

Are We There Yet

Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?I can still remember the family vacations as a youngster growing up. Our famous treks across America in the family station wagon or the. . .

7 Cheap & Easy Ways To Get Prospects

Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of these strategies yet they have proven to be extremely effective in any number of different venues. Use one, two or all of these strategie. . .

Marketing Through Associations

©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources - everybody's tired of mailing to the same lists. If you're not in direct marketing and thinking about putting a mailing together, here's something a little different: take a look at marketing throu. . .

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for:1. If you're a designing woman (or man), then you'll need to get that great postcard design out of your computer and into the hands of the postcard printing company.. . .