Advertising For The Long Haul and Not the Short Term Gains

 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young. . .

Quick Postcard Design Tips

TIP #1: Avoid the "Too Much Information" SyndromeI've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem.And the poor recipient, who only has limited time in his/her day, feels overwhelmed and gives up. Into the tr. . .

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!"Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life.In the 5 or 6 yea. . .

Do You Really Need a Brochure

The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure."But what should you really be sending them?I'm often asked to review brochures or asked about brochure design. But before I make any comments I always ask one question-"Why do you thin. . .

If You Do No Other Preparation...

Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get a brochure made up, develop a web site, and get out and start networking without much planning or. . .

Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch ofGoogle's Gmail - a fre*e email account, capable of storing50,000 short, text only messages. That was not a misprint.Your inbox would be a full gigabyte (1000mb's) of emails.Hot on the heels are Google's rivals: Yahoo www.yahoo.comand Hotmail. . .

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with too many clients you wish you didn't have to.Bill is. . .

Gaining Business Intelligence

A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge.In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset - your customers - can make or bre. . .

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivere. . .

Three Big Barriers To Small Business Marketing Success

When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big barriers I regularly come ac. . .