A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it's difficult to make any financial progress in your business; much less make an indelible mark in the mind of your potentia. . .

The Newest Marketing Course

Certainly the newest earth quaking event in InternetMarketing insider circles is the release of John Reese's New, Traffic Secrets marketing course.I say certainly because I suppose to know what for you asSmall marketer is more important. The newest study madeby DoubleClick.com about how much more. . .

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their MWR was obvious. Because,... I could smell the 'hot fresh baked bread' in the bakery department. They must have arranged to circulate that aroma all over the store. Yep... I knew at that moment, their MWR.Wha. . .

Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot of sky.. . .

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%.In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. (One percent of 10,000 is 100.)That's o. . .

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your web site, you'll want to pay close attention to the website promotion strategies presented in this article.As an internet marketer, or a want to be internet marketer, you know that web site traffic is your livelihood. Without it you have no. . .

Avoid the Duds 10 Strategies for Selecting The Perfect Speaker

Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That's because speakers do more than just convey the overall meeting message. You look to them to provide insights, aw. . .

Postcards Awareness Tool or Selling Tool

Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in."My own perspective is that of the Web and graphic designer who must distinguish herself from the hordes of other de. . .

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of these ho. . .

How Your List Affects Postage Costs

HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!The quality and accuracy of address information in mailing lists is one of the areas least understood and largely overlooked by most businesses using direct mail. To get an advertising message delivered the address must be correct! . . .