Turning The Casual Scanner Into A Buyer

 The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines, subheads, and other devices throughout. . .

Using Booklets for Giveaways

Pens, mugs, post-it's and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth.More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a handsome . . .

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seal. . .

Customer Lifetime Value The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their . . .

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.2. No single marketin. . .

Are Keywords Destroying the Flow of Your SEO Copy

With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their page. . .

Freebie Seekers Turn Them Into Clients and Referrers or Turn them Far, Far Away

Many service business owners these days are "giving away" their business services - and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners . . .

The Advantage to Buying Promotional Products Online

Buying your promotional products and corporate apparel online provides five major advantages: a greater selection, better pricing, convenience, customer service, and faster ordering time.Manufacturers often display their entire line of products on the internet, providing you with a greater select. . .

Completing the Annual Planning Process

Imagine an office without a desk, or lights, a computer, or even something as simple as a chair. When the architects and designers started planning a building or office space they knew they would have to make concessions for these items during each of the building activities. As marketers, we tak. . .

The Biggest Needle In The Haystack

Hello everyone! Have you ever been curious about something, and wanted to learn about it? If you're like me, I am a pretty curious fellow, I really like to learn.Where is the best place to start finding the information you are looking for? My choice for information gathering is the Internet!Where. . .