Why Great Companies Survey Martian Logic!

If an alien civilization from Mars was planning a friendly takeover of our planet they would seek to make sure they understood our way of life and our way of thought.The only way they could accomplish their objective would be by asking questions which they could genuinely understand and then plan. . .

Do You Have This Important Tool in Your Marketing Arsenal

Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. E. . .

Ten Amazing Ways To Increase Attraction at a Trade Show

These ideas are for anyone that has a small budget to work with or is just starting to expand into exhibiting at trade shows.You can even use these tips and techniques whenever you are speaking or presenting -- at Toastmasters, delivering workshops -- or even eLearning activities.1. Have a visual. . .

The Value of a Customer

The Driver of All Marketing EffortsYou need to determine what the value of a customer is to your company. Answer the following questions:How much will the average customer spend with you per year?A = _____________If you provide quality service and products, how many years can you expect to keep a. . .

Sponsorship A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring. . .

10 Ways Entrepreneurs Shoot Themselves In The Foot

Entrepreneurs and their businesses have a tendency to ambush themselves when they aren't looking. This affects how much revenue they can generate, how fast their business rises, and even if they survive after the first few years. If you feel there is a possibility you are getting in your way to s. . .

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.3.. . .

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials

Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for Letters, Post Cards, Newsletters, Testimonials, Referrals.Selling insurance is tough: too many agents selling too few clients, and ouch - trying to show value when all you are selling is a piece of paper that no one re. . .

Meaning and Marketing The Trigger

In previous articles under "Meaning and Marketing", we have learned about the verb "To Be" and that the name of God is I AM.Stephen Hawkings, the world's greatest mathematician, and author of several books on science and the Universe, was more or less a bum during his university years in England . . .

Business In 2010 A New Face of Marketing

The term "internet marketing" was virtually non-existent a short 8 years ago, now it is a growing phenomenon that is raking millions every year. Because of this expanding industry, the internet landscape it changing. Where are the changes going to be? I fully expect a growth in interactive end-us. . .