My Product is Obviously Better Why isn't it Selling

The movie, "Field of Dreams" opens with a farmer standing in a cornfield. He hears a disembodied voice saying, "If you build it, he will come".by the end of the movie the mantra has changed to "If you build it, they will come".The movie takes a religious theme and applies it to baseball. The stor. . .

Promotional Products

As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public.When it comes to finding Prom. . .

Top Reasons To Form A Strategic Business Alliance

A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience. Below are ten reasons to create a strategic alliance.1. You . . .

Benefits of Developing & Maintaining a Database

A database is more than a simple list of names and addresses. What turns a list into a database is the additional information, coupled with your ability to select names from or report on the list using any combination of data elements.In this report, you'll see some examples of the benefits of de. . .

10 Important Steps to Mail Order Success

There are a number of difficulties a beginning entrepreneur may encounter that can "torpedo" his business almost before he knows it. But the wise mail order dealer can sidestep some of the pitfalls of operating his own business by recognizing and avoiding the following common mistakes.1. Figuring. . .

Mail Orders Most Common Mistakes

THE GREAT MAIL ORDER MYTH There are a number of totally unrealistic beliefs about the mail order business. To belive in any of them can be dangerous to your pocketbook. Here are some of the most common ones:1. It is possible to make vast amounts of money in a short period of time under the fol. . .

Stop Your Marketing Leaks

Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up. Even professional sales people have leaky follow up when they stop after one or two contact points.How much busine. . .

Insiders Secret to Selling Mailing Lists

If you've got a mailing list of at least a thousand names or more, you're sitting on a gold mine. All it takes is for you to get the word out that you've got a mailing list for rent, at a competitive price, and you should be home free!First of all, you've got to have a bonafide list of customers . . .

Ethics in Business Please Have Some

Is your business ethical?What I mean is "Does your business do the right thing when faced with that decision?" It's a simple question, which many businesses struggle with. I just don't understand the struggle part?I have worked for companies that believed they were ethical, and really have no clu. . .

21 Ways To Expand Your Subscriber List

Expanding your subscriber list, whether it be for your ezine, newsletter -- printed or electronic -- takes persistence, and commitment. Not to mention time and letting go of the frustruation of it all.Marketing Master, Catherine Franz, is sharing with you twenty- one methods, strategies, and idea. . .