When Designing Postcards, Aim for Refrigerator Door Mindshare

If you want to design effective marketing postcards, then aim for "Refrigerator Door Mindshare."By this, I mean that you should create a card that someone would be proud to display on his or her refrigerator door.The image on the front of your postcard should be simple, but attractive. I?ve found. . .

Ten Crucial Questions

Ten Crucial Questionsfor Your Business FutureI'm a business coach. I've worked with hundreds of small, medium and very large business, and over the course of the past eleven years, I've asked my business coaching clients endless questions which have helped them achieve much greater levels of succ. . .

19 Questions to Supercharge Your Business Plan

19 Questions to Supercharge Your Business PlanWhether you are seeking capital for your company or are optimizing your business strategy, the most important element - particularly for outside investors - may be your written business plan. You can tune-up and supercharge your plan using this 19-ste. . .

Top Four Marketing Secrets of Building a Professional Practice

Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. Almost daily I talk to people who give up on their dream of "solopreneurship" and, resentfully, join the ranks of job seekers.What disturbs me the most is that. . .

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. This lady said, "I don't know how they got my name but I sure am pleased to have found out about those beautiful plaques, m. . .

Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask yourself:1. Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients?2. To whom are you going to be mailing these cards? Which begs another question: who's on your mailing . . .

Top Five Tips For Designing Marketing Strategies That Get Results

"But this won't work" said Steve. "I've tried it in the past and had no response." Does this sound familiar? My newer clients often resist implementing certain strategies based on past experiences. However, I usually find out that it wasn't the strategy itself - but how it was implemented that ca. . .

The Passive Income Myth

Seeking Passive IncomeI've just launched a new home study program called The Way Out: How to Turnkey Your Business So You Can Have Anyone Run It With Consistent, Predictable Results... For Maximum Freedom, Income and Net Worth.I created the program because many entrepreneurs have worked their way. . .

Marking Your Territory

We all know the familiar adage "if it walks like a duck, quacks like a duck..." it's nearly always a duck.  The same is true with image, particularly when it comes to the images we portray of ourselves as writers. My e-book "Articles That Sell", teaches the how-to's of effectively marketing your . . .

Thinking About More Business

What does an old Russian joke have to do with getting new business?Did you increase your business in the past 12 months? Don't discriminate between more new clients or old clients spending more money--count the increase either way. If you didn't, you really should be asking yourself why not.Yes, . . .