Why Cutting Prices Is Like Cutting Your Own Throat

Why cutting your pricesis like cutting your own throat. It's the oldest sales tactic in the world. And one of the worst. Price cutting. Before you make your next price cut in the face of sales resistance, the question you have to ask yourself is not, "Does it work?," but rather, "Can you live wit. . .

Practical Advice to Generate Successful Campaigns Using Merged Lists

You could end up with poor results when designing a direct mail campaign that combines your inhouse list with one or more rented lists. Merging lists generates a set of conditions that you may not have thought about at the conception stage. It is better to face the challenges before finalizing yo. . .

Four Super Deadly Marketing Sins And How To Fix Them

It seems nowadays every marketing guru and their brother-in-law has a "deadly sins and how to fix them" book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups.The most ama. . .

Small Business Marketing Specialize or Generalize

There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people look for servi. . .

11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!

Whatever business you are in, either online or offline, you've got to constantly generate business/product ideas.If you've ever wondered how on earth those big corporations and companies generate wonderful and irresistible products plus powerful and revolutionary ideas, here are the 11 basic prin. . .

The Magic of Keep in Touch Marketing

Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn't thought about her in months, she mentioned that she. . .

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning market. The tips work the same for other eLearning programs, including, but not limited to, teleseminars and ecourses.In the mid-1990s, the teleclass format began and was named, distance learning. During t. . .

Shopping Comes Back To The Community

THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT STREETTRADERSUNITED.COMHammer Force Ltd, a Croydon-based online service provider offers people who enjoy an alternative to impersonal shopping malls a chance to access a site which lists more than 708 UK markets, arranged by region in an . . .

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said.Hype was the problem. If you use the following tacti. . .

The Marketing Funnel Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right?. . .