Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

What is enthusiasm?Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of the mind by an interest, study, or pursuit; [an] ardent interest."Isn't that a typical Webster's dictionary for you? It gives you the literal meaning of the word, but f. . .

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't.For some, it might be that you don't really know what to do, so you're doing nothing. And that includes not taking any action to learn m. . .

Put Your Marketing To The So What Test

Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, we're not even sure where to start.Most seem t. . .

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card."The card is not free. It usually cost 10 bucks or so.But you get a 10% discount on most of your future purchases so it always seem like a good deal to. . .

Target Your Share of the 50 Plus Market

It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing enormously al. . .

Buzz Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s. For my own books, . . .

Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit")[Color .  Illustrate. Type .  Test]COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don't believe me? Look at DoveT soap. You'll find the shampoo bottles are white. White conveys purity, simplicity and a sense. . .

Build your Trade Show Virtually

Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually.1. Provide a map of the show floor that matches the live show. Link each booth on the map to the vendor's virtual b. . .

Blowing Your Own Horn

Opportunity Assistance Business Resource Center http://www.opportunityassistance.comAt first you must think that with a title as above that this article must be about something other than marketing; however, what this article is about is marketing, specifically affiliate marketing.Affiliate marke. . .

The Power of Thank You

Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone.Your parents, your teachers in school, your minister or teachers in . . .