The 10 Cornerstone Principles of Marketing

There are four parts to a marketing system and they rest on ten cornerstones.Marketing results are only as powerful as your marketing systems. To build your marketing system you need to be able to do four things: attract, convert, leverage and retain. With these four accomplishments and the pract. . .

10 Killer Ways to Promote Your New MLM Program

Terrible isn't it?You just joined this wonderful new MLM and you're rearing to go! Then you think... go where and how?? Here are 10 ways to promote your MLM that'll get you started on the way to your first recruits1. Free classifieds - Though not as great as they once were, if your MLM program is. . .

Twelve Places to Buy a Mailing List

©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as . . .

Knock, knock. Who's There Your Target Market, Are You Listening

Knock, knock.  Who's There? Your Target Market, Are YouListening?Have you ever had a conversation with a person who wasn'tlistening to anything you said?This one-way communication experience is a big turn-off andmany times frustrating to cope with at the time.Is this occurring in your marketing? . . .

Marketing Is A Long Term Investment

"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay.It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".When times are tough some businesses stop marketing. They reason, 'No on. . .

Ten Breakthrough Marketing Ideas

1. Create a directory of web sites on a specifictopic. Give people the option of adding thedirectory to their web site by linking to it. Putyour business advertisement at the top of thedirector's home page. This technique will get lotsof people to linkto your web site and give youfree advertising. . .

Barter Your Way to Profits

Have you ever faced any of the following situations? One: You need a lawyer but you don`t have the cash for the retainer. Two: You have a warehouse full of inventory that just isn`t moving. Three: Sales are down and you need more customers.Each of the above problems might be alleviated by barteri. . .

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan. But I never got enthused enough to do it.When I launched my speaking business in 1997, I reconsidered a business . . .

Renting Your Mailing Lists to Others

RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING LIST TO OTHER BUSINESSES ?Mail order dealers are always looking for more people to send their offers to. You'll find this out in your own business. Besides sending your offers out to people who answer your ad, you can expan. . .

Meaning and Marketing The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good teacher today. She has remained on task and kept her Third Grade Pupils in line. But she doesn't have to work too hard at it. She weighs 200 Lbs and if she ever grabs you and shakes you, and you can see the buttons on her blouse coming at you at. . .