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The Anatomy of Hype On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said.Hype was the problem. If you use the following tacti. . .
A Short Course in Mail Order Fraud What you need to know about mail fraud!When the mails are used to intentionally misrepresent a product or service it constitutes Mail Fraud. The U.S. Postal Inspection Service is charged with investigating violations of the law, usually in response to consumer complaints.The best way to protect y. . .
After The Mailing Is Done, What Happens Next If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next.If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card.There's nothing worse than . . .
Ten Secrets for Getting FREE Advertising The opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. There are so many proven ways to promote withoutcost it's truly mind-boggling! Here are ten proven methods.1. Write an article relating to your area of expertise andsubmit . . .
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